Senior CVM and Marketing Analysis

Job Description We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry . The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement . Key Responsibilities Decide which customer attributes and segments are worth building. Own the Telco use case library . Define what each customer segment means commercially and how its value is measured. Design and measure customer campaigns. Build and use customer segments in a real customer data or campaign environment. Own CVM use cases end to end, including: Churn Retention Dormancy Win-back Upsell Tariff migration Device upgrade Prove campaign impact through control design, uplift, and incrementality measurement . Work with engineering teams to specify customer attributes and segments. Work with a Customer Data Platform or campaign management platform . Requirements Requirements 7+ years of experience . Telco experience is mandatory. Experience in Telco CVM, customer base management, or marketing analytics . Hands-on experience in personally designing and measuring campaigns . Strong understanding of Telco commercial drivers, including: ARPU Churn economics Recharge behaviour Prepaid and postpaid mechanics Cross-sell into fixed and content Experience with customer segmentation in a real customer data or campaign environment. Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade. Strong understanding of control design, uplift, and incrementality measurement . Strong SQL skills. Experience with a Customer Data Platform or campaign management platform is preferred. Experience working with engineering teams to specify customer attributes and segmen