Sales and Events Manager

Our client, a hospitality ownership group, is seeking an experienced Sales Manager for one of its boutique lifestyle hotels in Atlanta. This role will focus on driving small group and event business , including room blocks of approximately 10 guestrooms or fewer, as well as catering and event business without a guestrooms component. The Sales Manager will be responsible for developing new business, growing existing accounts, and building strong relationships across a variety of market segments. This is a highly client-facing role for a proactive, relationship-driven hotel sales professional who enjoys prospecting, conducting site tours, entertaining clients, and converting opportunities into guestrooms, event space, and food & beverage revenue. This is an excellent opportunity for a motivated sales professional who thrives in an independent, lifestyle-driven hotel environment and knows how to creatively position a unique property within a competitive market. · Proactively identify, prospect, solicit, and secure new small group, catering, and event business across multiple market segments. · Develop and grow existing accounts while building long-term client relationships and repeat business. · Sell small room blocks, event space, catering, and food & beverage opportunities, including events that do not require guestrooms. · Manage the sales process from initial inquiry and qualification through proposals, negotiation, contracting, and turnover. · Serve as a highly visible, client-facing representative of the hotel, developing relationships with corporate clients, event planners, entertainment and production contacts, local organizations, and other business partners. · Conduct property tours and site inspections for prospective clients, planners, and event partners. · Create customized proposals and agreements designed to convert business while maximizing revenue opportunities. · Develop strategic prospecting initiatives to generate new accounts and achieve individual and property revenue goals. · Identify new opportunities through networking, market research, referrals, local relationships, and industry connections. · Maintain an active pipeline and accurate account, activity, forecasting, and production information within the hotel’s sales systems. · Monitor market trends and competitive activity to identify new revenue opportunities. · Partner closely with the Sales & Events Manager and property leadership to ensure a seamless transition from sales through event execution. · Collaborate with operations, revenue management, and food & beverage teams to maximize revenue and deliver an exceptional client experience. · Represent the hotel at networking events, industry functions, community events, and client-facing activities. · Participate in sales strategy meetings and contribute to property sales planning and forecasting. · Maintain flexibility to attend occasional evening, weekend, and client events as business needs require. Qualifications: · Previous hotel sales experience, ideally within a boutique, lifestyle, independent, or full-service hotel environment. · Experience selling small group rooms, catering, events, business transient, entertainment, or related hotel sales segments. · Proven ability to prospect for new business while developing and growing existing accounts. · Strong relationship-building, negotiation, and closing skills with a naturally client-focused approach. · Comfortable conducting site tours, entertaining clients, presenting proposals, and developing relationships with a wide range of customers and business partners. · Knowledge of the Atlanta hospitality, corporate, entertainment, and events market is highly desirable. · Strong organizational skills with the ability to manage multiple accounts, leads, and priorities. · Experience with hotel sales, CRM, and property-management systems. · Self-motivated, goal-oriented, and comfortable working both independently and collaboratively. · Strong written and verbal communication skills. · A genuine passion for hospitality and creating memorable guest and client experiences.