Senior Digital Marketing & E-Commerce Specialist

Position : Senior Digital Marketing & E-Commerce Specialist Salary : Competitive, based on experience and capability Working Hours & Conditions: Observing AU business hours Holidays : Observing AU holidays ROLE OVERVIEW: A fast-growing Australian custom cycling, triathlon, and endurance sports apparel brand is seeking a Senior Digital Marketing & E-Commerce Specialist to fuel its next phase of expansion. Backed by nearly two decades of industry expertise delivering bespoke team, corporate, and event apparel, the business combines high-performance technical gear with a commitment to fuss-free customer experiences. In this high-impact, hands-on role, you will spearhead multi-channel digital acquisition, curate the Shopify digital storefront, orchestrate lifecycle marketing, and champion community engagement. You will play a pivotal role in strengthening the brand's digital footprint across Australia as production capabilities and operational systems continue to scale. RESPONSIBILITIES: Social Media Management & Content Creation Architect and execute a dynamic social media growth strategy across Instagram and Facebook, fostering deep connections within the cycling, triathlon, and endurance communities. Develop and manage comprehensive content calendars, balancing brand storytelling, product launches, customer spotlights, and educational guides. Design engaging digital assets, including high-converting graphics, promotional banners, short-form reels, and rich media content using tools like Canva or Adobe Creative Suite. Schedule, publish, and actively moderate social channels, tracking engagement trends and continuously optimizing creative execution to lift brand awareness and acquisition. Google Ads & Digital Marketing Build, manage, and scale performance-driven Google Ads campaigns (Search, Shopping, and Display) designed to capture high-intent traffic from clubs, corporate teams, and individual athletes. Perform ongoing keyword research, ad copy split-testing, and audience segmentation to maximize return on ad spend (ROAS) and lower acquisition costs. Monitor advertising budgets and key performance metrics, translating data insights into regular strategic recommendations and executive reporting. Contribute to broader digital growth initiatives as the brand expands its market presence. Shopify & E-Commerce Administration Oversee daily Shopify storefront operations, maintaining immaculate accuracy across product listings, variant pricing, collections, and on-site merchandising. Upload and optimize product descriptions, high-resolution imagery, and technical fabric specifications to enhance conversion rates (CVR). Support digital merchandising strategies, seasonal promotions, and rapid product launches to drive average order value (AOV). Monitor website performance, troubleshoot friction points in the customer journey, and provide light order administration support when seasonal volume peaks. Email Marketing & Customer Engagement Establish and scale the brand's direct-to-consumer email marketing engine, evaluating and implementing platforms such as Shopify Email, Klaviyo, or Mailchimp. Design and deploy automated lifecycle sequences, including welcome series, abandoned cart recovery, browse abandonment, and post-purchase check-ins. Segment subscriber lists to deliver targeted campaigns for custom team kits, corporate programs, and special event participants. Analyze campaign performance metrics (open rates, click-through rates, and attributed revenue), iteratively improving messaging through structured testing. Customer Support & Business Administration Provide prompt, expert-level support for customer enquiries regarding custom design specifications, production lead times, and order tracking. Collaborate with internal production and logistics stakeholders to ensure seamless order fulfilment and clear customer communication. Maintain meticulous operational documentation, helping refine standard operating procedures (SOPs) as business systems evolve. Take ownership of general business administration tasks as required by a fast-moving, entrepreneurial team. Requirements QUALIFICATIONS: Experience: Minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role, with senior-level execution capability. Market Expertise: At least 2 years of proven experience running digital campaigns or managing customer operations tailored to Australian audiences. Paid Media: Demonstrated hands-on track record of managing and optimizing Google Ads campaigns with verifiable return on investment. Platform Proficiency: Comprehensive working knowledge of Shopify administration, product catalog management, and e-commerce best practices. Content Mastery: Professional proficiency with visual design suites (Canva or Adobe Creative Cloud) and a strong eye for athletic lifestyle aesthetics. Communication: Exceptional written and verbal English communication skills, with a polished, professional tone suited to direct client engagement. Analytical Aptitude: Solid command of digital marketing performance metrics, attribution models, and web analytics tools. Mindset: Highly organized, detail-oriented, self-directed, and capable of balancing multiple independent priorities in a growing team environment. DESIRED (NOT REQUIRED): Industry Background: Direct professional or personal familiarity with cycling, triathlon, endurance sports, or consumer technical apparel. Paid Social: Working knowledge of Meta Ads Manager for retargeting and prospecting campaigns. Advanced Automation: Prior experience configuring CRM-driven flows and complex customer segmentation in platforms like Klaviyo. Search & CRO: Foundational understanding of on-page SEO principles and conversion rate optimization techniques. Video Production: Demonstrated flair for capturing and editing short-form vertical video (Reels, TikTok) for sports brands. Scaling Environments: Background thriving in growing businesses where operational systems and workflows are actively maturing.