Marketing

The Marketing/Community Relations Director leads the organization’s marketing and sales activities . The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations. Responsibilities Direct daily marketing operations and implement marketing and sales initiatives. Develop marketing plans and promotional strategies to meet budgeted volume goals. Recruit, orient, supervise, and manage the marketing/sales team. Establish and maintain relationships with referral sources, customers, community partners, and payers . Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers. Ensure marketing staff comply with requirements concerning anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials . Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation. Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources. Strengthen perceptions of Best Home Health Providers Inc as a high-quality service provider . Participate in strategic planning and identify opportunities for new or improved services based on customer needs. Monitor and report the cost-effectiveness of marketing efforts . Requirements The position requires a Bachelor’s degree in Marketing, Business Administration, or a related field , with a Master’s degree preferred. Candidates should have at least three years of healthcare marketing management experience , preferably involving home care operations; at least one year of sales experience is preferred. Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requires autonomy, organization, assertiveness, flexibility, and cooperation . Benefits Generous PTO Policy Wellness Days Paid Sick Days Paid Bereavement Leave Skills Training & Development Company Social Events Referral Bonus 401(k) With A Company Match Health Insurance (Medical, Dental, and Vision Options) FSA