Senior Marketing Executive

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events — and we’re building the marketing team to match our ambitions. We’re looking for a Senior Marketing Manager to own and run marketing campaigns end-to-end — from planning through execution and performance review. You’ll report to the Head of Marketing, work closely with Brand, Creative, and Growth, and be hands-on in getting campaigns live, on-brand, and delivering results across our markets. What You’ll Do Campaign Planning & Execution – Plan and run always-on and campaign-based marketing activity across Iraq, KSA, and UAE – Own campaign timelines, budgets, and briefs from kickoff through to launch and wrap-up – Write clear creative and media briefs, and coordinate with Creative and external agencies on delivery – Ensure every campaign lands on-brand, on-time, and on-budget Channel & Performance Management – Manage marketing execution across paid, social, content, and partnership channels – Track campaign performance against KPIs and report out on results and learnings – Work with Growth and analytics to optimize campaigns based on performance data – Support always-on content calendars alongside campaign moments Cross-Functional Collaboration – Partner with the Senior Brand Manager to keep campaigns aligned with brand positioning and guidelines – Work with Product and Partnerships on go-to-market plans for new launches and features – Coordinate with CRM/lifecycle teams to ensure consistent messaging across owned channels – Brief and manage day-to-day relationships with external creative and media agencies Market Adaptation – Adapt regional and global campaign ideas for local market nuances (Iraq, KSA, UAE) – Bring market and consumer insight into campaign planning and briefs Requirements What We’re Looking For Must-Haves – 5–8 years in marketing, with hands-on campaign planning and execution experience – Proven ability to manage multiple campaigns and stakeholders at once – Experience briefing and working with creative teams and external agencies – Strong project management skills, comfortable owning timelines and budgets – Data-driven approach to evaluating and optimizing campaign performance – Strong written and verbal communication skills – Arabic speaker – Iraq-based Nice to Have – Experience in gaming, telco, fintech, or e-commerce categories – Familiarity with markets (Iraq, KSA, UAE) – Experience with performance ad platforms (Meta, TikTok, YouTube) Benefits Immediate, large-scale impact on a high-growth business Top-of-the-market compensation packages Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more