Social Media Manager (EU only)

Category: Marketing Location: You'll own Saphly's voice across social media — building our brand from the ground up, growing our audience of sapphic literature lovers, and turning our community into an engaged, loyal readership. This is a creative, hands-on role with real ownership, reporting directly to the founder. Responsibilities: Develop and execute a content strategy across Instagram, TikTok, BlueSky, and Threads (and emerging platforms relevant to the BookTok/BookTagram space) Create and schedule engaging content — graphics, reels, carousels, stories, and written posts — tailored to our audience of sapphic readers and indie authors Manage community interactions: respond to comments, DMs, and mentions in a tone that reflects Saphly's values Research and engage with relevant hashtags, trends, and conversations in the sapphic/LGBTQ+ literary community Collaborate on promotional campaigns for author launches, new features, and platform milestones Track performance metrics (reach, engagement, follower growth) and use data to continuously improve content strategy​ Identify and coordinate with BookTok/BookTagram micro-influencers and indie authors for partnerships and cross-promotions Contribute ideas for giveaways, reading challenges, and community-building campaigns​ Requirements Must-have: 2+ years of experience managing social media for a brand, publication, or creative platform Strong content creation skills — comfortable making graphics (Canva or similar) and short-form video Deep familiarity with Instagram, TikTok, and emerging platforms (Threads, BlueSky) Excellent written communication — you can write copy that feels human, warm, and community-native Understanding of social media analytics and KPIs (Meta Insights, TikTok Analytics) Ability to work independently, manage a content calendar, and hit deadlines without hand-holding Nice-to-have: Personal interest in sapphic literature, romance, or the LGBTQ+ book community Experience in the book/publishing space (BookTok, BookTagram, Goodreads communities) Basic graphic design skills or experience with Adobe tools Experience running paid social campaigns (Meta Ads, TikTok Ads) Benefits Fully remote — work from anywhere on a flexible schedule Creative freedom — you'll have real input on Saphly's brand voice and visual identity Direct collaboration — no layers, no bureaucracy Equity/revenue share opportunity for long-term contributors as Saphly grows Room to grow into a broader marketing role as the platform scales Details Originally posted on Himalayas