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Marketing

Business Development Manager (m/f/x) R&D and Innovation

ITONICS

Personio
Location
Hybrid Nürnberg; Hybrid Berlin, Not specified
Type
permanent
Salary
Salary not specified
Posted
8 Oct 2026
Your Contribution If you are good at convincing people, this role is built for you. You attract the interest of R&D and innovation leaders with the reports and articles you publish. Then you turn that interest into conversations and persuade the right people to meet our sales team. You'll build a profile few people have: the authority to write for senior technical leaders and the ability to win them over in a call. Part of your compensation is variable and tied to the leads you develop, so your earnings grow with the demo calls our sales team accepts. Your Day-to-Day Tasks Expect to spend about 60% of your time on lead development and 40% on content. Turn inbound contacts into demo calls: Develop leads from gated reports, blog subscriptions, interviews, and event invitations until they're ready for sales Qualify and reach out: Decide who gets personal outreach, then open each conversation by email, LinkedIn, or phone with an insight relevant to the prospect's R&D portfolio Write reports and blogs: Create SEO- and GEO-optimized content for R&D and innovation leaders, and keep existing articles and reports current Run nurture programs in HubSpot: Build sequences and lead scoring, and
Your Contribution If you are good at convincing people, this role is built for you. You attract the interest of R&D and innovation leaders with the reports and articles you publish. Then you turn that interest into conversations and persuade the right people to meet our sales team. You'll build a profile few people have: the authority to write for senior technical leaders and the ability to win them over in a call. Part of your compensation is variable and tied to the leads you develop, so your earnings grow with the demo calls our sales team accepts. Your Day-to-Day Tasks Expect to spend about 60% of your time on lead development and 40% on content. Turn inbound contacts into demo calls: Develop leads from gated reports, blog subscriptions, interviews, and event invitations until they're ready for sales Qualify and reach out: Decide who gets personal outreach, then open each conversation by email, LinkedIn, or phone with an insight relevant to the prospect's R&D portfolio Write reports and blogs: Create SEO- and GEO-optimized content for R&D and innovation leaders, and keep existing articles and reports current Run nurture programs in HubSpot: Build sequences and lead scoring, and track which assets produce pipeline Bridge marketing and sales: Join sales meetings, hand over demo-ready leads with full context, and turn prospect questions into new content Your Skills & Qualifications Fluent German and English, written and spoken Clear, authoritative writing for expert audiences Confidence on calls with senior decision-makers and the judgment to separate real buying intent from noise Hands-on experience with HubSpot or a comparable CRM, and with AI agents that speed up your work Strong self-management across writing deadlines and lead follow-up, with protected time for both An ambitious, positive, and collaborative spirit, plus the curiosity to try new ideas Bonus: experience in B2B SaaS, consulting, or an R&D-driven context; hungry career starters are welcome too Why us? You'll join a marketing team that sets the agenda in its field. We publish original research for R&D and innovation leaders, test new ideas constantly, and shape how the market sees ITONICS. Good ideas go live fast, and you'll see your impact in the numbers. At ITONICS, you'll: Earn a base salary plus variable pay that grows with every lead you develop Own a measurable share of the pipeline and work directly alongside sales Build expertise in foresight, technology intelligence, and R&D portfolio management with the experts who apply it every day Work with the world's most innovative companies like Adidas, Johnson & Johnson, Toyota, Roche, and SIEMENS