AI Search Strategist

We’re looking for a senior strategist who lives and breathes SEO and can’t wait to push it into the next era. You’re fascinated by how AI is changing the way people find information and want to lead the charge in Generative Engine Optimization (GEO). If you’re passionate about helping brands grow through organic visibility, data-driven insights, and next-generation search, we’d love to meet you. This role is part of our expanding Digital Strategy team and is ideal for someone who’s ready to lead, teach, and shape the future of organic marketing. Who You Are You have at least 1 year of hands-on AEO/GEO experience, including configuring, operating, and reporting from at least one dedicated AI visibility platform (e.g., Conductor, Profound, Citable, AirOps, Semrush). You have 5+ years of SEO experience, with a proven record of driving measurable growth through technical, on-page, and content-based strategies. You know how to structure content, data, and site architecture so that both search engines and generative engines can discover, surface, and cite brand information accurately. You understand the schema options available, know which fit each page type, and can write clear recommendations for developers to implement. You have a strong grasp of audience strategy, including personas, customer journeys, and the marketing funnel, and you can translate it into prompt sets that reflect how real people ask AI tools for information at each stage. You understand that AI visibility depends on more than a brand's own website. You understand how third-party content, from publishers and review sites to forums and video, can shape what AI engines say, and you can turn citation and visibility data into clear, prioritized recommendations. You're data-driven and would be comfortable working in GA4 or Adobe Analytics, Google Search Console, and Looker Studio. You stay ahead of how AI and generative search are evolving, and you're eager to experiment, learn, and lead in this landscape. You use AI tools like Claude as part of your everyday workflow, from building decks and drafting briefs to analyzing data and automating data pulls, or you're a quick learner who's eager to work this way. You know where AI speeds up the work and where human judgment matters most. You're a confident, tactful presenter who can explain findings, blockers, and recommendations to senior stakeholders. Agency experience is a plus. Nice to have: Experience in regulated industries such as healthcare or pharmaceuticals, including content subject to legal or regulatory review. What You'll Do Lead AEO/GEO strategy for key clients, from discovery and baseline through execution and ongoing optimization, combining technical expertise with creative and analytical thinking. Help clients define what AEO/GEO success means for their business. Turn broad mandates into a clear recommendation on what an optimized website looks like, set realistic goals and KPIs, and build roadmaps that connect the work to business outcomes. Configure and manage AI visibility platforms, including topics, prompt sets, personas, competitors, engines, markets, knowledgebases, and tracking cadence. Build and maintain prompt sets that reflect how each client's audiences actually use AI tools, grounding prompts in personas, customer journeys, and demand data. Audit websites for search visibility, crawlability, and AI discoverability, and recommend technical fixes, partnering with development and IT teams on implementation. Turn data into clear, prioritized recommendations across owned content, technical fixes, and off-site opportunities, and show clients what each action is expected to move. Guide content strategy to help writers produce content that ranks well and gets cited by generative models, from FAQ hubs and priority pages to answer-first structure, question-based headings, and internal linking. Build and maintain dashboards that visualize organic and AI visibility, and report on metrics like brand mentions, citations, share of voice, recommendation strength, competitor movement, and AI referral traffic. Research emerging tools and AI engines, educate internal teams on AEO/GEO best practices, and help leadership grow our AEO/GEO offering. Parks & Benefits In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year 100% company funded health insurance, with dental and vision options 401(k) plan to help save for your future Permanent remote work option Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) Monthly wellness stipend and quarterly employee appreciation gift One-time reimbursement for work from home equipment The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day About Terra Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives. Acting as an extension of your team, we craft exceptional online experiences, content, and marketing strategies for brands around the world. We take our clients’ challenges personally and do the hard, human work required to produce creative solutions that get results. Terra is also an equal opportunity employer. We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law). Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.