Design Generalist

About the company Our client is a software company. The role Raydar is recruiting for this role on behalf of our client. Lead the look and feel of a company's brand across digital, print and motion. The work runs from early concepts to published pages and graphics, with the designer building hands-on alongside a small, in-person creative group. What you'll do - Create a brand's core visual system and carry it across websites, social content, graphics and print. - Build and publish marketing pages directly in code or a site builder instead of passing static designs to engineers. - Translate product interfaces into promotional mockups, feature artwork and launch assets. - Keep brand foundations consistent across social, marketing and product materials. Requirements What we're looking for - Track record of developing a brand's foundations from start to finish and applying them across digital, social and product artwork. - Hands-on experience shipping marketing pages in code or a site builder. - Portfolio of work already in market across multiple media, such as websites, graphics, presentations, print or event materials. - Understanding of how software features and interfaces function. - Working knowledge of Figma and Adobe Photoshop, plus comfort using AI and language-model tools such as Claude day to day. Bonus points - Experience at a small design studio or agency, or as an early designer at a young company. - Motion design ability in tools such as Jitter, After Effects or Figma Motion. Benefits Compensation and benefits - Base salary: $135K - $170K - Health and vision coverage - Retirement plan - Commuter benefits - Relocation support Location and work model - New York, New York, United States - On-site, at least 4 days a week in the office - Full-time