Paid Manager - TikTok

What You Will Do Campaign Management & Execution Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day Work across the full suite of TikTok ad formats Set up campaign structures, bidding strategies and budget pacing to maximise efficiency Launch campaigns accurately and on time, aligned to trading calendars and client priorities Monitor spend and performance daily - catching issues early and acting quickly Performance Optimisation Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements Identify what is working and scale it; identify what is not and fix it or cut it Run structured A/B tests across creative, audiences and campaign structures Continuously improve ROAS, CPA and GMV contribution across accounts Use TikTok's native analytics alongside third-party attribution tools to make informed decisions Creative Performance & Briefing Develop a sharp eye for what creative performs on TikTok - hooks, formats, pacing, messaging Translate performance data into clear, actionable briefs for the content team Work closely with creative to ensure paid assets are built for conversion, not just awareness Stay on top of what is trending on TikTok and factor it into creative direction Reporting & Client Communication Prepare clear, accurate performance reports for your accounts - weekly and monthly Present paid performance in client calls with confidence, translating data into plain commercial language Flag issues or opportunities proactively - don't wait to be asked Contribute to QBRs and strategy sessions with data-backed insight Collaboration & Growth Work closely with account managers to align paid activity with broader client strategy and trading calendars Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction Stay current with TikTok platform updates, new ad products and best practices - and bring that knowledge into the team Support the Account Directors on agency-level initiatives and process improvements How You'll Work Hands-on, detail-oriented and commercially focused - you are in the platform, not above it Fast-paced environment where things move quickly and you are expected to keep up You own your accounts - you are not waiting to be told what to do This is a great role for someone who wants to become a genuine TikTok paid specialist and build their career in social commerce Requirements Essential Hands-on experience managing paid social campaigns, with direct experience in TikTok Ads Manager Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them Comfortable managing multiple client accounts simultaneously without dropping the ball Strong analytical instinct - you look at data and know what it is telling you Good communicator who can explain performance clearly in writing and in conversation Organised, proactive and comfortable working at pace Desirable Experience with TikTok Shop-specific ad formats - GMV Max, VSA, Spark Ads Background in beauty, fashion, lifestyle or FMCG paid media Experience at a performance or social commerce agency Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity Benefits Core Benefits Competitive salary, benchmarked to experience and performance 28 days holiday + bank holidays Hybrid working with offices in London and Manchester Growth & Career Development Clear path to senior leadership for the right person Regular performance reviews focused on development and impact Direct exposure to high-growth brands across the UK, US and EU Opportunity to shape how we work as the agency scales Financial & Lifestyle Perks Company pension scheme Monthly wellness allowance (gym, fitness, mental wellbeing or similar) Team socials and events throughout the year Staff discounts across our brands and partners Work Environment Fast-paced, high-ownership culture Minimal bureaucracy and maximum accountability Surrounded by people who care about performance, creativity and doing things properly A business that wins with its clients - shared success matters The Somerce Difference We trust our people We move quickly and back good ideas You'll have real influence, not just responsibility If you perform, you'll grow - simple as that