Senior Performance Creative Strategist

ABOUT THE ROLE Lead creative strategy and execution for client accounts at a performance marketing and advertising technology company. You will turn audience insights and campaign data into concepts, production, and ongoing testing that helps clients improve paid advertising performance. WHAT YOU'LL DO - Own creative strategy and serve as the primary creative contact for assigned clients. - Translate client goals, audience insights, and performance data into creative strategies and test plans. - Develop concepts and scripts across hooks, angles, formats, and storytelling approaches. - Guide internal content teams and external creators with clear briefs and production feedback. - Partner with editors to deliver high-quality creative assets. - Analyze creative results and use findings to shape future tests and iterations. - Manage multiple client accounts and production workflows. - Lead brainstorms, present recommendations to clients, and mentor fellow creatives. - Stay current with culture, platform trends, and emerging creative tools. WHAT WE'RE LOOKING FOR - At least 3 years of hands-on creative strategy experience, with 3 to 7 years preferred. - Experience concepting, writing, and producing paid ads with measurable results. - Strong writing and storytelling skills, including an understanding of how hooks, pacing, messaging, and visuals affect performance. - A creative and analytical approach, with the ability to turn performance data into clear creative hypotheses. - Experience owning creative work from ideation through production, delivery, and iteration. - Confidence working directly with clients and managing multiple accounts and priorities. - Consumer brand or app advertising, creator or UGC direction, AI creative tools, mentoring, or high-growth startup experience are helpful. COMPENSATION & BENEFITS Base salary is $100,000 to $140,000 annually, with $120,000 to $168,000 OTE (on-target earnings, base plus variable), including a performance bonus of up to 20%. Benefits include health, dental, and vision coverage, plus a commuter benefit and unlimited PTO. LOCATION On-site, five days per week in New York, New York, United States.