Growth Marketing Lead

About the company Our client is a health technology company. The role Raydar is recruiting for this role on behalf of our client. Lead growth planning and execution for a consumer product, combining community building, experimentation and content. The role suits a hands-on marketer who can represent the brand publicly and back decisions with measurement. What you'll do - Grow the early audience through live community gatherings, collaborations with online creators and word-of-mouth incentives. - Design and run growth experiments across acquisition, retention and referral, then scale what performs. - Work with the founder on product-led growth loops informed by product feedback and usage data. - Develop the brand story and content across video, campaigns and digital channels, including support for founder-led content. - Measure which activities drive attendance and which move the core metrics, staying resourceful and disciplined. Requirements What we're looking for - 1 to 2 years of experience owning growth marketing from the ground up at a consumer startup. - Hands-on experience in acquisition and top-of-funnel growth, including community building and referral channels. - Hands-on experience creating video and social content, building it yourself at first and later leading others. - Comfort being the public face of a company and generating enthusiasm around it. - Strong data habits, with the ability to turn experiments into clear conclusions. Bonus points - Experience in brand, community, events or email marketing. - Experience in consumer health, wellness or performance. - A direct-to-consumer background rather than pure B2B. - Experience growing a social account to a real following, whether your own or someone else's. Benefits Compensation and benefits - Base salary: USD 130,000 to 150,000 - Equity - Employee benefits package - Paid time off Location and work model - San Francisco, California, United States - On-site, 5 days in-office per week - Full-time