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Marketing

Growth Marketing Manager

Raydar

WorkableRemote
WhatsApp
Location
United States, United States
Type
Full-time
Salary
Salary not specified
Posted
13 Nov 2026
About the company Our client is a legal services company. The role Raydar is recruiting for this role on behalf of our client. Drive paid social acquisition, landing page conversion and lifecycle messaging as a senior marketing operator. The role pairs channel strategy and budget management with hands-on testing, light web changes and automated email and SMS programs. Success depends on analytical rigor, fast prioritization and careful review of every campaign before launch. What you'll do - Set strategy, budgets and performance targets across paid social channels and manage outside agency partners. - Plan a steady creative testing schedule to learn which messages, formats and hooks resonate with each audience. - Track the conversion path from ad click through to sign-up and completion, and turn drop-off findings into prioritized fixes. - Design and run landing page experiments on copy, layout, forms and eligibility flows, making minor web edits directly and partnering with engineers on larger builds. - Build and operate lifecycle email and SMS programs covering onboarding, abandoned sign-up follow-up and reactivation of the existing user base. Requirements What we're looking for -
About the company Our client is a legal services company. The role Raydar is recruiting for this role on behalf of our client. Drive paid social acquisition, landing page conversion and lifecycle messaging as a senior marketing operator. The role pairs channel strategy and budget management with hands-on testing, light web changes and automated email and SMS programs. Success depends on analytical rigor, fast prioritization and careful review of every campaign before launch. What you'll do - Set strategy, budgets and performance targets across paid social channels and manage outside agency partners. - Plan a steady creative testing schedule to learn which messages, formats and hooks resonate with each audience. - Track the conversion path from ad click through to sign-up and completion, and turn drop-off findings into prioritized fixes. - Design and run landing page experiments on copy, layout, forms and eligibility flows, making minor web edits directly and partnering with engineers on larger builds. - Build and operate lifecycle email and SMS programs covering onboarding, abandoned sign-up follow-up and reactivation of the existing user base. Requirements What we're looking for - Experience managing large paid social budgets on Meta and TikTok, with significant monthly spend. - Hands-on experience running lifecycle marketing programs on a major messaging platform. - Strong technical CRM skills, including event setup, deliverability, segmentation and templating. - Ability to analyze funnels and cohorts with SQL and web analytics tools. - Comfort prioritizing ruthlessly, iterating quickly and declining low-impact work. - Ability to set up quality and compliance checks that campaigns and pages must pass before they launch. - Skill in using AI tools and automation to speed up campaign builds and reporting. Bonus points - Experience at consumer-facing startups or small companies where people wear multiple hats. - Experience in regulated industries such as legal, finance or healthcare. Benefits Compensation and benefits - Base salary: $120K - $160K - Equity Location and work model - Remote (US) - Full-time