Paid Social Marketing Lead

About the company Our client is a legal services company. The role Raydar is recruiting for this role on behalf of our client. Lead paid social acquisition for a consumer-facing organization, managing budgets and creative testing across major social advertising platforms while improving how well landing pages and ad flows convert visitors into sign-ups. The role combines channel strategy, analytics and hands-on experimentation, working closely with creative, product and legal colleagues. What you'll do - Launch, manage and refine paid campaigns on the main social platforms, and trial newer channels. - Allocate budget across campaigns and steer spend toward cost and conversion targets. - Plan creative testing, brief outside agencies and maintain a steady cadence of experiments on messages and formats. - Follow users from ad click through to completed sign-up, find where people drop off and propose prioritized fixes. - Plan and run landing page experiments on copy, layout, forms and eligibility steps, making simple web edits and coordinating larger builds with engineering. - Keep pixels, server-side event tracking, tagging and reporting accurate so decisions rest on reliable data. - Use AI tools to speed up copywriting, page production, analysis and recurring reporting work. - Work with the legal team so advertising and pages meet regulatory standards without slowing tests. Requirements What we're looking for - Experience managing paid social budgets of at least $100k per month at a business-to-consumer company. - Multi-channel paid media experience, particularly on Meta and TikTok. - Discipline in reallocating meaningful spend based on evidence and clear reasoning. - Ability to design statistically sound experiments with clear hypotheses and decisive readouts. - Hands-on skill with tracking setup and troubleshooting. Bonus points - Experience with CRM and lifecycle marketing platforms, including email deliverability and event tracking. - Prior start-up experience with strong ownership. - Experience running ads in regulated industries such as legal, finance or healthcare. - Experience with Google advertising. Benefits Compensation and benefits - Base salary: USD 90,000 to 120,000 per year - Equity Location and work model - Remote (US) - Full-time employment