Marketing Manager (Hybrid working)

Your mission The role Automation Consultants (AC) is a UK technology consultancy specialising in Agile, DevOps and AI, with a growing AI practice. We are an Atlassian Platinum Solution Partner with more than 20 years of experience, delivering advice, hands-on projects and managed services for customers from start-ups to global organisations and government departments. As our Marketing Manager, you will be the most senior marketer in AC’s consultancy and managed services business. Reporting directly to the CEO, you will lead our marketing strategy, go-to-market plans, brand and digital presence, campaigns, budget and a small team, working with an experienced freelance Brand & Content Manager and specialist agencies. This is an important stage in AC’s growth. We are developing new AI capabilities and moving towards more outcome-led, solution-based marketing. Some propositions are still being shaped, and you will help us understand market demand, sharpen our positioning and turn our strengths into campaigns that attract the right buyers and support sales pipeline. You will have room to set priorities, test ideas and build on what works. What you will do Set the direction Create and deliver a marketing strategy aligned with AC’s business goals, balancing new-customer acquisition, growth within existing accounts and long-term brand credibility. Own the marketing budget, channel mix and agency relationships, deciding where to invest based on commercial priorities and performance. Use customer insight, competitor research, search behaviour and market data to identify priority audiences, needs and opportunities. Use AI to work smarter Use AI tools confidently and responsibly for research, drafting, analysis and workflow improvement, applying human judgement and appropriate quality checks. Build repeatable ways to use AI and automation, such as reporting digests, campaign briefs, content processes and brand guidance. Keep up with tools that can meaningfully improve the work. Bring our services and AI propositions to market Work with Consultancy and Sales to turn technical capabilities and emerging service packages into clear, differentiated propositions. Consultancy owns technical scope and deliverability; you will lead market positioning and marketing readiness. Develop go-to-market plans for priority solutions and AC’s expanding AI practice, including target buyers, pain points, positioning, evidence, channels and launch activity. Test assumptions through customer conversations, Sales feedback, campaign data and market research. Help prioritise offers with the strongest evidence of demand and delivery readiness. Build the case studies, sales enablement and campaign assets needed to support buying decisions, working with the people best placed to produce them. Build demand and measurable pipeline Plan and deliver integrated demand generation campaigns across paid search, organic and paid social, email, events, webinars, partners and other relevant channels. Develop segmented email programmes, marketing automation, nurture journeys and landing pages that move relevant audiences towards qualified conversations with Sales. Agree lead qualification, CRM ownership, handover and follow-up processes with Sales; use feedback and funnel data to improve conversion. Track campaign results beyond reach and engagement, including lead quality, website conversion, pipeline contribution and return on marketing investment. Lead brand, content and search visibility Set content and editorial priorities with our experienced freelance Brand & Content Manager, consultants and agencies. Keep AC’s voice clear, consistent, useful and credible. Lead the strategy for organic search (SEO) and visibility in AI-powered search and answer engines (AEO/GEO), coordinating content, technical SEO and measurement with the freelance manager and specialist agency. Own website marketing performance and the buyer journey: site structure, solution pages, landing pages, content discoverability, calls to action and conversion rate optimisation (CRO). Oversee expert articles, case studies, customer stories, webinars, social content and relevant PR or thought leadership, with clear messages and evidence for technical and business audiences. Develop customer advocacy, references and communications that support both new business and existing-customer relationships. Lead and connect Lead and develop a small marketing team, setting priorities and supporting high-quality delivery. Work collaboratively with freelance and agency specialists rather than needing to do everything yourself. Partner closely with Sales, Consultancy, Managed Services and leadership to shape priorities, plan launches, gather customer insight and support shared commercial goals. Manage external suppliers and technology partner relationships, and report clearly to the CEO on progress, results and next priorities. Your profile Your profile You are a commercially minded, hands-on B2B marketer who knows how to join up positioning, content, digital channels and demand generation. You enjoy the creative side of marketing but also care about targeting, conversion and commercial results. You can set direction, make decisions, work with specialists and move things forward even when the brief is still taking shape. Essential A strong academic record: a good degree (2:1 or above) in any subject. Humanities, languages and social sciences are as welcome as business or marketing. Several years of hands-on marketing experience, in-house, agency or freelance, in any sector, so that you are familiar with campaign planning, content, digital channels and measurement. Excellent writing: clear, precise and persuasive, with the ability to make complex technical subjects understandable. Curiosity about AI and daily use of AI tools in your own work, going beyond simple chat. We will ask you to show us. Hands-on experience delivering campaigns across digital and social channels. The confidence to take ownership, make decisions and be accountable for results, with evidence of things you have made happen without being asked Helpful, but not required Experience in technology, consultancy, professional services or other complex B2B environments with longer sales cycles. Experience launching a new service or proposition, or shaping market research, positioning and GTM plans. Deeper expertise in search strategy, including AEO/GEO, conversion rate optimisation or marketing automation. Experience managing people, freelancers, agencies or a marketing budget. Familiarity with Atlassian, AWS, the AI ecosystem or automation tools such as Claude, n8n or Zapier. Ideas you have not yet had the opportunity to try. Bring them. Why us? Salary and benefits £50,000 – £60,000 per annum, depending on experience. Hybrid working 33 days holiday (including bank holidays) Private Healthcare Dental insurance Enhanced Maternity & Paternity plans Dedicated ongoing training plan and budget Flexible working hours and environment Access to the Electric Car Scheme Automation Consultant’s Cycle to Work Scheme Pension Scheme Top Spec Machine and access to virtual test lab Onsite gym, showers, yoga lessons and more. Regular company-wide events, team social events What you will get Real ownership. You report to the CEO, who will set goals with you and give you honest feedback, and then get out of the way. Marketing is yours to shape. Room to innovate. AI and automation are changing how marketing is done. We would rather you experimented with them here than read about other people doing it. Try things, measure them, keep what works. A front-row seat on AI. AC is building an AI practice, and you will work alongside the consultants who deliver it. Few marketing roles offer a closer view of the technology. Tools and training. Access to leading AI tools, a dedicated training plan and a personal training budget. A defined path. The role is designed to grow into Head of Marketing as the team and the business grow. We will agree what that looks like with you in the first months. A good place to work. AC is recognised as a UK Best Workplace, with around 60 people across the group, so you will know everyone and your work will be visible. How to apply Send us your CV and, instead of a cover letter, something you have made. It could be a piece of writing you are proud of, a campaign you ran, or something you built with AI to solve a real problem. Tell us in a few lines what it is and why you chose it.