Sales Manager - Generators

We are seeking a motivated and experienced Sales Manager – Generators to drive generator sales for AVK-SEG. Based in London, the role will focus on expanding market share, building long-term client relationships and delivering tailored standby and prime power generator solutions for mission-critical sectors. AVK-SEG’s core focus is the data centre market, and the successful candidate will bring a strong track record in technical sales of generator systems to data centre operators, consultants, contractors and other key stakeholders. Key Objectives · Develop and deliver the sales strategy for AVK-SEG’s generator portfolio. · Identify and convert generator opportunities within AVK’s existing and prospective client base. · Build relationships with data centre operators, consultants, contractors and channel partners. · Work with engineering and estimating teams to develop compliant, competitive generator solutions. · Develop high-quality technical and commercial proposals for client review. · Execute effective sales plans to achieve revenue, margin and order intake targets. · Create and maintain a strong pipeline of qualified opportunities for sustainable growth. · Promote AVK-SEG’s generator capabilities across the wider AVK business. · Represent AVK-SEG at client meetings, industry events and relevant networking forums. Requirements · Develop and execute a generator sales strategy aligned with AVK-SEG’s growth plans. · Grow revenue, gross margin and market presence across London, the UK and agreed international markets. · Identify, qualify, pursue and convert opportunities with end users, consultants, contractors and partners. · Manage the complete sales cycle from lead generation and solution development through quotation, negotiation and contract close. · Build and maintain strong relationships with data centre operators, facility managers, consulting engineers, main contractors and electrical contractors. · Lead client visits, presentations and technical discussions to understand power requirements and position the most suitable generator solution. · Collaborate with engineering, estimating and operations teams to develop compliant, cost-effective generator packages and associated balance-of-plant solutions. · Review customer specifications, coordinate bid responses and ensure quotations accurately reflect scope, programme, risk and commercial requirements. · Work with Legal and Commercial teams to negotiate contract terms and secure favourable outcomes for AVK-SEG and its clients. · Support tender submissions, value engineering, proposal development and contract handover. · Monitor generator market trends, competitor activity, regulatory changes, customer investment plans and emerging technologies. · Maintain accurate and timely records in Salesforce, including opportunity stages, activities, sales forecasts and pipeline updates. · Work closely with project management, engineering, operations, commissioning and after-sales teams to ensure a seamless handover, successful delivery and high levels of customer satisfaction. · Provide regular sales forecasts, pipeline reviews and strategic market insight to senior leadership